“HOW TO SELL is simple and direct. It gives the tools to make sales easy and enjoyable. The data in Chapter 9 alone could improve the reader’s ability to close up to 50% more of his sales.” —Mårten Runow, CEO, Performia International, Sweden

“This is by far the best sales book on the market. It covers all the basics, with effective yet friendly techniques, in an understandable and entertaining way.” —Michael Bang, International Sales Trainer and Seminar Speaker

“If you want successful sales and happy customers, read and use this book. It is easy to understand and gives the reader the simple yet powerful tools of sales. It is not filled with gimmicks or tricks to get someone to buy. It explains how to use real tools based on communication and understanding to help prospects overcome their barriers when making a purchase.” —Lyle Cunningham, Senior Vice President of Sales, David Singer Enterprises

“I loved HOW TO SELL – Clear and Simple. It is effective as a training tool for the new salesperson, and a good brush up for the professional salesperson.” —Chet Eccles, Founder, Drain Patrol

“This book may be the end of ‘salesmanship’ as we’ve come to know it. Here we have the vital tools for selling based on true relationship development, rather than beating a customer into submission. These are the indispensable tools for booming sales. I can attest, based on many millions of dollars in sales, that these tools work. They are easy to learn, and everyone, including the customer, wins.” —Harvey Schmiedeke, President, Survival Strategies International, Inc.

“HOW TO SELL – Clear and Simple is an understatement! This is an excellent course that I recommend to anyone who is a salesperson or a customer. This book details the thinking needed for both sides of the sales process.

"..................... I tried to number the many skills, tools and abilities that I gained from this course, and I ran out of paper. Harry Frisch (author) has done an outstanding job dissecting the process of a sale, reminiscent of that of a cardiologist.

“If I had known these things 20 years ago, there is no telling where I would be…” RW

"Excuses and 'reasonableness' can't stop me anymore, and I'm not afraid of objections! ..................  Not to mention the whole rest of the assortment of the powerful sales tools I have at my fingertips.

"Now I'm roaring to get my feet wet and turn this into income!" CS

"My present experience through ........‘How to Sell -- Clear and Simple’ has been a totally new adventure in the understanding of what it takes to sell. My past training on the art of selling seems to only scratch the surface.

Going through the five processes in the sales process that is; prospecting; opening; qualifying; presenting and closing show me how orderly the process should go. A sales person by this teaching has to be detailed, keep control, be a good listener and a communicator. It is clear that a sales person must see any prospect as a teammate; therefore, he must be caring, interested and helpful.

The careful application of the steps of the sales process will help me to increase my selling skills . . .

To conclude, I would like to say that this is a totally new and highly rewarding experience that will last me a lifetime. I am delighted to be a part of this new experience. Thank U." ALS

"I can also appreciate the more specific outline for the process of [the] sale. I have taken courses before that give good advice and teach concepts, but this course has made me address why I do certain things (or don't do them), and then gave very specific guidelines to follow to proceed with the sale.

Sales is all about communication, and what I've learned in this course will not just help me to do my job better, but will also benefit me in communicating with co-workers and even family." DB

"First of all I would like to say that there is no sales book that can provide what ‘How to Sell’ has to give.

I have learned tremendously the methods that would actually increase my sales, acquire more prospects through referrals and so on.

After going through this course, I realized that my methods have always been self-centered and everything was all about how I can make money off you rather than creating a win win situation where the prospect is happy that his needs have been met and on the other end I have won the heart of another who with proper follow-ups could multiply into more prospects through referrals.

The most valuable tool to me was handling objections because when I was not able to qualify properly I always had objections and I usually became helpless but now I understand the various skills that I can use to take control of situations at anytime. This has helped build my confidence...." SF

"This is one of the best, simplest books on sales I have ever read.  It is highly recommended to anyone involved in selling -- including anyone trying to sell himself to an employer, as a spousal candidate, or get a grant.  If you've ever learned stuff about sales that didn't work, Harry's book will show you what actually does work -- you can forget the rest!" JM

"HOW TO SELL -- Clear and Simple completely changed my viewpoint about selling.  Before reading the book, I was reluctant to sell my product because I thought that selling was about being pushy to try to get people to buy something they don't want.

"HOW TO SELL -- Clear and Simple gave me the viewpoint that selling could be an act of caring, helping the customer purchase things that they want and need and that will help them have better lives and create a better world.

"With the intention of caring and sharing in mind, it is now easy to sell... I have over 90% close rate on personal contact sales!  That's success!" DLD